Motto

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- To Realize Heartfelt Ambition
  We pledge to strive to the utmost, always maintaining firm resolve. No matter what obstacles present themselves we will find a way to overcome them. Success consists of the willingness to persist until one has succeeded.

- To Have a Spirit of Independence and Self-reliance
  Our endeavors will not proceed successfully if we are dependent on others. Working independently and with a high degree of self-discipline induces others to appreciate and feel sympathy for our efforts. This sympathy and the cooperation it inspires will lead to collective wisdom and greater strength, which in turn will bring about more fruitful results.

- To Learn from All Things
  We pledge to learn from all that we see and hear. We shall regard every new experience as an opportunity for enrichment, for it is only with this kind of diligence that there can be genuine development. If we are always attentively observant then everything will become our mentor.

- To Be on the Cutting Edge of Creative Innovation
  Freeing ourselves from the constraints of stereotypical thinking, we will strive to develop creative innovations that will shape the future of Japan and the world. It is only the true pioneer that can open the door leading to a new history.

- To Have a Deep-felt Spirit of Gratitude and Cooperation
  No matter how talented our personnel there will be no success unless there is a spirit of harmony among them. Only by constantly having a spirit of gratitude and teamwork can trust be nurtured and true development occur.

Source: Five Pledges from The Matsushita Institute of Government and Management